I think most know of it but don't bother to tune in. A niche programme will do better in gettin gthe right people to listen to the music. I would dread tuning in only to find that it's not the type of music I like.
Since folks listen to what they like and most people are pretty much predisposed to not listening to stuff form genres that they don't like or only like stuff from genres that they like then that is the best way to expose Singaporeans to music made here - music that has a high chance of them liking it for its worth.
Many things have been done. But many things were done without much success. Better tuning, planning, execution and one that is concerted and long-running is what is required.
The point is this - music is getting better here. But as long as the mainstream media is not there to do a good job then it gets more difficult. If we can make an unknown, a decently good singer in Taufik famous and sell 30,000+ English albums, then it is obvious that Singapore can create its own very good band/music. But you need the mainstream media to get into the act and to know what it is that they're doing.
Any major international band would have problems making it if it was so difficult for them to get mainstream media recognition and airplay.
Cheers
RoRK
