... or rather how long can they do that without getting tired of spending so much energy and time into it and not expecting profits or returns. (i guess james is one of the rare few.)
....
Indeed, james is one of those rare few..
Soft did not happen overnight. James built it with his passion for music, to share knowledge and to bring like-minded friends together. He was then a young chap like many of you out there from the new generation of soft. There was never BIG impact, nor instant limelight. He did it diligently, patiently and generously.. I think he has established himself well over the years.
There was no "angel fund"... so he had to work hard to generate moderate income, part of which he channeled into soft initiatives/activities.. or to look high & low for generous sponsors to chip in...
Have you watched SOFT TV ? It's James' latest project.
He didn't just shoot the performers and broadcast live.
He took the effort to present them well online.
He took the effort to edit their performance, into clips for upload, eg to youtube..
hoping that they can attract a bigger/international audience..
hoping that the platform can help them attract some big time contracts
I'm not sure what the market rate is to produce something like that..
but James did it for free.
ahhh.. talking about gig..
Any of you remember James & a friend once did a "mini concert" at sub-station? They played their original compositions..
Tickets were at $5 each.. It was a full house! hhahah.aHhaa :mrgreen: