music and medicine are both real things that help people, and they are both products that are mass produced and marketed. you can have sub-standard music and sub-standard medicine that is widely marketed, and high quality music or medicine that is relatively unknown or unnoticed. there is a distinct similarity.
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what do you mean by "don't deserve to be marketed"? Busted definitely deserve their recognition because people bought their albums! You can market a technically talented band and you can market a technically inferior band just the same, and people will simply buy the album that appeals to them more. Different people are attracted to different things.
We prefer talented, technical musicianship because we are musicians ourselves. Out of 100 people who buy albums, how many people are musicians? 20%? 30%? Who are we to say that these other people don't have the right to say "I don't give a crap about how technical the music is, I just want catchy tunes and cute faces?"
At the end of the day, the industry needs to sell products to put food on it's employees tables. If you are working in a label, and how much you can bring home to your family is dependant on how many CDs the bands you market can sell, who would you rather market? Fall Out Boy or "insert unknown talented musician here"?
Talented musicians DO get recognition- from other musicians, and the few in the general public that care. Would you rather be recognized by millions as a cute face or by a couple of hundred as a talented person? You DO have a choice.
A heavy metal band, for example, gets the recognition it deserves, amongst heavy metal listeners. You can't complain that it doesn't get recognition from the general public! Look at it from both sides. Here we are, musicians, insulting Pete Wentz's musicianship. Pete Wentz doesn't get much recognition from musicians in general. Do you see him complaining? So if we don't recognize his talent, why should his crowd recognize ours?
So when you say "how much recognition you deserve" you have to realise- different people recognize different things in different people to different extents. The choice is yours to make. Impact a few people deeply, or impact the entire world, some deeply and some superficially?