Visa bro definitely has a valid point there but personally, I think that 360, which was engaged to produce the video, should take the responsibility of a creative agency to churn out something that balances out the various necessary elements.
Singapore is not 100% fully made up of ah bengs and ah lians or uneducated people what.. Why do you think MDA made the call to cater to this group and sort of dumbed it down? The fact that they did it rap style indicates that they were not trying to dumb it down because ah bengs and ah lians don't really listen to rap eh? They rapped because these people can't sing for nuts, I think.
But I wonder why the need to feature the top management? As somebody has said - it's perfectly all right if it's meant for internal circulation, for their D&D or whatever but this is for the general public and for the world leh. How does featuring those talentless people help? They are not easy on the eyes, they can't move, they can't rap to save their own lives.
I think, as with a lot of government bodies, it seems that they always think that they've come up with excellent ideas but their power of visualisation sucks big time lah. They can't seem to put together everything in their minds and imagine the end result. They just stop at coming up with the ideas and that's it - they just do it. They've got the money, they think that can solve everything.
But still, I agree with Visa's direction of argument. I think at the same time, MDA doesn't want to appear pretentious by making it very slick and worthy of playback in MTV or something like that. They worry that if they don't produce something that looks like a Jack Neo production, Singaporeans will not watch or like it.
I really hope that MDA takes down this cringe-worthy clip off their website and YouTube lah. The world is laughing at us man. Singaporeans got billions of dollars in reserves, economy is booming and their currency is strong, they have a world class financial sector and airport and this is what they are capable of churning out? Tsk tsk..