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Obama beats McCain by five to one ... on social networking sites
http://sg.rd.yahoo.com/partners/afp/SIG=10n1rur92/*http://www.afp.com/
AFP - Tuesday, September 16 WASHINGTON (AFP) - - Democrat Barack Obama has a "tremendous advantage" over Republican John McCain in the race for the White House, at least in his number of friends on social networking sites, a report showed Monday.
Eearly September, Obama has more than a five-to-one lead over McCain in number of friends" on the two most popular US social networking sites, Facebook and MySpace, the report by the Pew Research Center's Project for Excellence in Journalism said.
Obama, 47, had 1.7 million Facebook supporters and 510,000 MySpace friends, compared to 309,000 and 88,000 respectively on the two Internet sites for 72-year-old McCain, the report said.
This year's race for the White House is the first in which "campaigns and citizens have made extensive use of the Web for organizing, fund-raising, networking, and announcing news," the report said.
Pew analyst Amy Mitchell said the Obama campaign had tapped into the online mine of connecting with voters early on, and was far ahead of McCain's team in the game.
"The appeal to young people, getting himself known and talked about on social networking websites, activating support online and taking that activity offline by getting people to hold community events ... these aspects were very, very developed at the start of Obama's campaign," Mitchell, deputy director of the Project for Excellence in Journalism, told AFP.
"McCain is trying to close the gap now, but it's a little late in the game," she added.
On YouTube, the online video-sharing site, 11 times more people had tuned into the official Obama channel last month than the McCain equivalent.
Obama's official YouTube channel had more than four times as many videos and about five times as many subscribers, the report said.
"Obama far outpaces McCain on YouTube, no matter how you slice it," said Mitchell. "He's ahead in the videos posted by his campaign, which suggests differences in strategy and technique and where the energy and resources are being put."
Having such a massive online presence not only boosts morale and shows that a strategy -- probably of wooing young voters -- is working, but also gives a campaign "a more sizeable built-in audience of supporters for direct updates and appeals," Pew said.
Both campaigns' official sites are "advanced beyond anything seen in previous elections," the report said, highlighting key differences between the two candidates' official websites.
Obama's site was more user-friendly than McCain's and made it easier for supporters to take action to support the Democratic candidate.
McCain's campaign team was far more likely than Obama's to post press releases they had written in the news section of their candidate's website rather than citing reports written by the media.
"About 40 percent of the news posts on the McCain site were their own press releases versus just 12 percent on the Obama news page," Pew said.
And although "Change we can believe in" is the catch-phrase of the Obama campaign, the word "change" was not among the 20 most frequently used terms on the Democratic candidate's site.
It was on McCain's though, the report said.
On Obama's site, "change" appears at the top of every page as a quotation from Obama's stump speech, but not in the posted text, the report said.
On McCain's site, it appears six times: twice to call for change in the political culture in Washington, twice when referring to climate change, and twice to underscore McCain's support for "changing the course of Iraq War policy to include additional troops."
http://sg.rd.yahoo.com/partners/afp/SIG=10n1rur92/*http://www.afp.com/
AFP - Tuesday, September 16 WASHINGTON (AFP) - - Democrat Barack Obama has a "tremendous advantage" over Republican John McCain in the race for the White House, at least in his number of friends on social networking sites, a report showed Monday.
Eearly September, Obama has more than a five-to-one lead over McCain in number of friends" on the two most popular US social networking sites, Facebook and MySpace, the report by the Pew Research Center's Project for Excellence in Journalism said.
Obama, 47, had 1.7 million Facebook supporters and 510,000 MySpace friends, compared to 309,000 and 88,000 respectively on the two Internet sites for 72-year-old McCain, the report said.
This year's race for the White House is the first in which "campaigns and citizens have made extensive use of the Web for organizing, fund-raising, networking, and announcing news," the report said.
Pew analyst Amy Mitchell said the Obama campaign had tapped into the online mine of connecting with voters early on, and was far ahead of McCain's team in the game.
"The appeal to young people, getting himself known and talked about on social networking websites, activating support online and taking that activity offline by getting people to hold community events ... these aspects were very, very developed at the start of Obama's campaign," Mitchell, deputy director of the Project for Excellence in Journalism, told AFP.
"McCain is trying to close the gap now, but it's a little late in the game," she added.
On YouTube, the online video-sharing site, 11 times more people had tuned into the official Obama channel last month than the McCain equivalent.
Obama's official YouTube channel had more than four times as many videos and about five times as many subscribers, the report said.
"Obama far outpaces McCain on YouTube, no matter how you slice it," said Mitchell. "He's ahead in the videos posted by his campaign, which suggests differences in strategy and technique and where the energy and resources are being put."
Having such a massive online presence not only boosts morale and shows that a strategy -- probably of wooing young voters -- is working, but also gives a campaign "a more sizeable built-in audience of supporters for direct updates and appeals," Pew said.
Both campaigns' official sites are "advanced beyond anything seen in previous elections," the report said, highlighting key differences between the two candidates' official websites.
Obama's site was more user-friendly than McCain's and made it easier for supporters to take action to support the Democratic candidate.
McCain's campaign team was far more likely than Obama's to post press releases they had written in the news section of their candidate's website rather than citing reports written by the media.
"About 40 percent of the news posts on the McCain site were their own press releases versus just 12 percent on the Obama news page," Pew said.
And although "Change we can believe in" is the catch-phrase of the Obama campaign, the word "change" was not among the 20 most frequently used terms on the Democratic candidate's site.
It was on McCain's though, the report said.
On Obama's site, "change" appears at the top of every page as a quotation from Obama's stump speech, but not in the posted text, the report said.
On McCain's site, it appears six times: twice to call for change in the political culture in Washington, twice when referring to climate change, and twice to underscore McCain's support for "changing the course of Iraq War policy to include additional troops."