Yup whitestrat i agree with u, but for some who can't afford the original make, gd clones r the way to go, say ceriatone for example, very gd amp makers imho and they r never really cloners cause their amps do have their special features to them that r absent on the originals.
Imo bogners do have a some fender twang to it, but thats abt it, it is never gonna sound like the original, fender is fender, marshall is marshall, mesa is mesa and nothing can take away their reputation for making revolutionary tone. Bogner is never meant to be similar to any of the above mentioned brands, but i just feel that bogner amps just have the knack in copping a wide variety of classic tones, which is their proprietory versatility......
Well the alchemist is just an entry bogner, something for the masses to have a taste of bogner, being priced much cheaper than any of its custom shop amps, it is very hard to compare, cause after all it is like a different league. But having said that, i feel that the bogner alchemist is a gd amp, with gd features, and built. Perhaps it just sounded sweeter to me, but of course there r always better amps out there waiting to be discovered. Cheers!