Criticism of the term
An artist may also be accused of selling out after changes in artistic direction. This conclusion is often due to the perception that the reason that artist changed artistic style or direction was simply due to potential material gain. This ignores other causes of natural artistic development, which may lead an artist in new directions from those that attracted their original fans. Artists' improvements in musical skill or taste may also account for the change.
Other times, artists resent the term on the grounds that the perceived desire for material gain is simply a result of the band seeking to expand its message. For example, when questioned about signing to a major label, Rage Against the Machine answered "We're not interested in preaching to just the converted. It's great to play abandoned squats run by anarchists, but it's also great to be able to reach people with a revolutionary message, people from Granada Hills to Stuttgart."
Other bands (including those without politically-oriented messages) may also reject the term on the basis that not going mainstream or signing to a bigger label to prevent "selling out" limits a band's choice to address desire from wider audiences (regardless of whether there is any real artistic change) or arbitrarily hampers the artists' natural course of mainstream success with the assumption that mainstream success is necessarily opposite the artist's intentions. When confronted with the accusation of selling out in 2001, Mike Dirnt of Green Day claimed,
"If there's a formula to selling out, I think every band in the world would be doing it," he said. "The fact that you write good songs and you sell too many of them, if everybody in the world knew how to do that they'd do it. It's not something we chose to do.
"The fact was we got to a point that we were so big that tons of people were showing up at punk-rock clubs, and some clubs were even getting shut down because too many were showing up. We had to make a decision: either break up or remove ourselves from that element. And I'll be damned if I was going to flip lovelovelovelovelovelovelove burgers. I do what I do best. Selling out is compromising your musical intention and I don't even know how to do that."