i think bands in general require a lot of substence and/or image to make it big
but thats just a requirement... only once u have those, then u can think of promoting/advertising and all...
an example of substence with not overpower image is Dream Thearter... though portnoy does all those out of this world tricks while continuing to drum insanely at dead right tempos... and Petrucci just needa look at his pedals, show his Buffed bod and shred... and Rudes does not quite jump around while playing his keys... they're still darn darn famous and the crowd they attract are those who appreciate virtuoso kinda music... not to mentioned, JP's side project, liquid tension exp, also helped boost DT's image as that
there's are tons of other bands with a high degree of image but not as much skill and they are capable of attracting a lot of people... but these fans are a diff type compared to those like DT and the likes...
Basically, people need to have the right image, a certain standard of music and a lot of promotion/advertisement in order to get a huge fan base... any missing component would cripple the band in some way in terms of geting a huge fan base...
take Ronin for example... 1st, they had the skills and the music... and maybe slightly later they had an image... next, when they're popularity started to grow underground, they produced an album with quite an interesting cover... and of course tey also had some photo shoots of them in some cos play japanese samurai themed thingy which corresponds with their band's name... + levan
what's next? mega promotion of the band on all sorts of media... on the radio, P10, power 98 etc... on the web, Fster, myspace, and their own website etc... some kinda endorsement from g77 (sean) AND not forgetting, the 101 sch tours... what's the result? i guess almost like 70% of singaproe teens know them?
now, to people who are very very informed and knows a lot of local bands and are regular gig-goers, ronin might seem like just an ordinary band and all... but for people who're new to the scene, ronin is one of the few bands that they know...
this is an example of how, skills, image and marketing is needed to make a lot of people know that bands exsist... as for whether they like them... thats a diff story... maybe people don't like rock? maybe people discriminate against local music? 101 reasons for them to not like local bands even though they're famous...