i am seldom moved to comment on goings-on here. but...
[RANT]
to shinobi and tim098: do you really think there is no effect in the long run? then why do private companies run advertising campaigns? why do we have swee lee sales? why does our government make social studies a compulsory subject? why is national education implemented in schools? why teach civics and moral education?
for all the people it will
not affect, some
are affected. some will choose to buy fender and gibson instead of unbranded guitars. some people will learn about swee lee or choose to patronise it. a number of school children will learn to assess sources (data), question provenance and reliability and usefulness (good skills!), and will grow up with a certain kind of values about singapore (be it good or bad), and about how to behave in society (probably good).
i can see your point of view that earth hour is not an ideal action. it is true some people will not pick up earth-friendly habits right away. but it raises awareness and teaches people what they can do. did you learn to walk with just one try? to talk? to do algebra? to write a good essay? to play music?
more importantly, it shows our world leaders the will of the "masses". as it is, most of the decisions made in our world are no longer democratic. governments at least appear democratic, but actually are run by an elite who do not represent what the people really want (e.g. corporate influence in american politics). and as our world becomes more and more firmly capitalist in values and outlook, the capitalists, i.e. the wealthy, the business owners, are the ones in power. already, the biggest corporations are richer than the poorest countries. our whole lives are oriented around accumulating wealth and spending it (on stuff we don't need). we forget about love, and family, and human dignity, and the environment. (especially for us in the first world.. as we're disconnected from the exploitation of humans and nature in the third world)
for e.g., just one of the many takes on this issue -
http://shiftshapers.gnn.tv/blogs/10810/What_s_So_Bad_About_Capitalism
like tyler durden says:
Man, I see in fight club the strongest and smartest men who've ever lived. I see all this potential, and I see squandering. God damn it, an entire generation pumping gas, waiting tables; slaves with white collars. Advertising has us chasing cars and clothes, working jobs we hate so we can buy shit we don't need.
we need to reclaim our voice! (or maybe our minds) we need to break the stranglehold the corporations/capitalists have on the people.
the point of earth hour is to show that we still have a voice. that we still want certain things (or do we? judging from responses here, perhaps we don't really care about our environment and our future).
yes, it is only one drop in the mighty ocean we have to cross to make our presence on earth sustainable. but every drop counts! unless you think that there are better alternatives? giving up is not a real answer. that's just escaping the issue (which is bad, as our environment will deteriorate even more while we struggle to come to terms with it). like someone has said: offer constructive alternatives instead of just telling us it's useless
[/RANT]
oops. sorry but there it is. all spilled out, for what it's worth...