ONLY A GIBSON IS GOOD ENOUGH.
Lighten up man, fender's been doing the same thing as well making all sorts of funny products - just take a look at their yearly catalogs, and so has PRS, heck they even have a private stock wristwatch made by fossil.
All these companies have got a great brand, and at the end of the day it's business.
With such a strong competitive advantage as a their brand, I see nothing wrong with leveraging on it.
It's just about the same thing as having a guitar strap which says gibson.