embryo
New member
Tone Eras...
It's interesting to note that it began in the late 70's and into the late 80's that Japanese guitar and gear manufacturers overtook the Americans and British brands by first replicating the original designs and maintaining high manufacturing standards using excellent materials and craftmanship selling 'em at way cheaper prices and then along the way started creating newer and improved versions of the original US/UK designs and went full blitz with global endorsements marketing strategies that succeeded in repositioning their products as way hotter and cooler yet cheaper than the US/UK counterparts.
Today the Japanese having long established their positioning as creating excellent and more than occasionally still producing some of the best are on par with the US. What's interesting is that along the way the smaller independent custom shops began to crop up their own spectacular variations and improvements of the Japanese products and it's only later starting early 90's
that we began to see the established old giants like Fender and Gibson buck up and do something about own products.
Hence the current presence of Custom Shop/Boutique products.
Prices have skyrocketed but the vast options available for everyone is much welcomed.
It's interesting to note that it began in the late 70's and into the late 80's that Japanese guitar and gear manufacturers overtook the Americans and British brands by first replicating the original designs and maintaining high manufacturing standards using excellent materials and craftmanship selling 'em at way cheaper prices and then along the way started creating newer and improved versions of the original US/UK designs and went full blitz with global endorsements marketing strategies that succeeded in repositioning their products as way hotter and cooler yet cheaper than the US/UK counterparts.
Today the Japanese having long established their positioning as creating excellent and more than occasionally still producing some of the best are on par with the US. What's interesting is that along the way the smaller independent custom shops began to crop up their own spectacular variations and improvements of the Japanese products and it's only later starting early 90's
that we began to see the established old giants like Fender and Gibson buck up and do something about own products.
Hence the current presence of Custom Shop/Boutique products.
Prices have skyrocketed but the vast options available for everyone is much welcomed.