I met a doode from Hong Kong recently. He's playing in one of the more well-known bands there, The Academy. He told me that the crowd there are used to paying up to 200 - 300 yuan (which works out to be ard SGD40 - 60) per person to catch a show of all local acts (up to 4 on the bill). He was shocked to find out that our shows are so cheap and around $10 (with a drink - for clubs).
When I explained the situation about how kids are willing to spend more than their savings on a Bathing Ape T-shirt and not willing to pay to catch acts. We have quite a few free shows.
He shared with me that 2 years ago, all the gig organisers in HK got together and decided that they will not do any more free shows. All the bands would be paid and everyone will have to pay a certain amount to catch the acts. It was very painful for the 1st year but the crowd all started coming back in the end.
So it seems to me: it's more about crowd education.
Well, I could probably ask my fellow dodgy gig organisers like saito, Awakening, Voideck, DoubleYellowLine, HeartRockSingapore, Platform, X-treme Productions, Fruit Records, RockStarCollective and many others out for a meeting. We could start implementing a $20 door charge for all shows. And all the kids under 16 would get no venues to play.
Based on what chapter2 has said, since no one is willing to fork out their own money, be it the bands or the organisers. Why should I as an organiser get a band which average age is barely 16 to perform as I know for sure I cannot cover my costs?
The theory of "If you are a DGO (dodgy gig organiser), you should bear the costs and risks" is very true. So I should minimise all my risks and NEVER go for some young/ upcoming acts. I did shows with relatively unknown acts. The turnout was pretty bad but they were nice people so it was all good.
If you are not happy with any terms and conditions a DGO lay on you, you can walk away. There's no legal binding contract. If you have the balls to try to sell that 30 tickets, go for it and play that show.
Muse, My Chemical Romance, *insert your favourite band* all started from this route. What makes you so different and special from them?