daryl, first up i've no intention to flame blank - i doubt i've mindlessly insulted him or said anything i haven't backed up with examples. if you don't like long posts, don't read mine, simple. i seldom post irrelevantly here because i have no time for that. i'm just trying to share things that i have learned over time based on whatever limited experience i have been lucky enough to receive.
so now that i've established that this is not a blank must die thread, can we move on? thank you.
for starters there is no international music scene. take English music. a majority of artists with commercial and critical recognition are from either the US and UK, and this has reach to the rest of the world. countries like AU, the rest of the EU and Canada occasionally launch artists onto the US/UK dominated international platform, but these are few and far between. For non-mainstream music there may be certain pockets of growth that arguably are sufficient to create a swell of recognition; Norway and Finland for extreme metal, Sweden for indie pop, Canada for independent, more experimental left of centre indie rock, Australia for old skool 70s-ish rock n roll etc.
So where does that leave Singapore music? Will we ever reach that international stage, even for non-mainstream music - which Impiety has done - but this is more the exception than the norm?
It's not even about whether our bands are good enough to start. Like juggling, you start off with two pins, and you gradually add more until there are a lot of pins in the air at any one time. Very few bands start off being world class just out of the garage. Below i summarise some of the challenges we face.
Hypothetically, I think if [insert band of your choice] were born here instead of where they were, there would be no way they would ever have gotten where they were. Environmental factors (society, school, mindset, peer pressure, lack of support); lack of playing venues to drum up grassroots support or any touring track to gain experience and garner a larger fanbase; lack of experienced and knowledgable guidance (management); lack of opportunity within the industry with regard to promoters, record labels, publishers, simply because the branches here are neither equipped nor intended to support artist finding and development. the music industry is founded on territorial licensing; in other words if you sign with a record label, your assignment or licensing of your rights is on a territory by territory basis. A new artist might have to assign worldwide rights, but the label's only obligations are to release in specific territories that it has sole discretion over.
What does this mean? This means a US artist signing with a major label would contract directly with the label's US entity. The contract would initially start with the label releasing the album within the US, and then seeing how it goes from there. If the label has worldwide rights, it may decide to either release the albums in other territories or it may sub-license those rights to other local labels that may be more equipped to distribute and promote in those territories.
On the other hand, a SG band for example, would only have the option of contracting with the SG label entity for release within SG. Occasionally the territory will include other Asia pacific countries, but the reality is that unless the label is equally placed in all those territories, it is not going to be the case that the artist will get priority in other places. Say a label has SG, HK, MY and PH offices; the SG contract gives the artist the impression that the album will be released in those other countries. But will the HK, MY and PH offices, each their own independent entities with their own goals, targets AND roster of local bands, have any incentive to push an SG band, when their cut of the deal will be much lower due to the lower percentages derived from a sub-license?
That plus other politics and difficulties - for eg labels do not support touring (exception being new 360 contracts which are a hybrid of management, publishing, distribution, concert promotion deals), so even if your album is released there, how is the artist going to arrange for gigs and tour support? And, don't forget you'll be competing with that country's own local music industry.
Extrapolate that when thinking about what needs to be done to break into the US or UK - and it's even more staggering.
The truth is - you can't do anything without extensive touring and promotion. It's the only way to get recognised and while internet sensations can be made, artists derive most of their revenue and fan base from touring. So if you want to make an international career in music, prepare to tour. Out of pocket for the first couple (that means - accomodation, backline, gear, transport - not to mention preparation for your route, ie assuming booking, press etc is all taken care of).
When you finally get about to it - when you tour, you are playing 4 to 7 nights a week for up to a couple months. I've always maintained that one live show in front of a crowd is worth a hundred rehearsals in terms of experience and growth. Being on the road with a limited budget and scarcely any guidance from anyone other than yourselves and your crew also faces you with tons of challenges that you need to learn to quickly solve and resolve; as well as with opportunity, contacts and experience. Not to mention varying audiences who might be anything from enthusiastic to indifferent to hostile.
If a band even makes it to two or three tours, it's like trial by fire; their professional standards increase tremendously. They are the best they'll ever be at that moment of time, they're running at the top of their game. As a unit, they should be ridiculously tight and their only limitations would be each members' personal skill level. And of course, all that self evaluation and self criticism that daryl rightly deems is so important - you come face to face with it all the time.
Now look at any of us in Singapore. Not one of our bands playing Baybeats has even come close to that level of opportunity or experience. And you're wondering why the newer bands don't impress you much? But yet, during some gigs here with foreign headliners, the local support bands manage to hold their own despite the lack of comparative experience and often far inferior onstage gear and without their own crew. That's something to be proud of. Occasionally some support bands are noticeably terrible to the point of being embarrassing. Should promoters use that as an excuse to axe local support acts and curtail opportunities for new bands to play at more prominent gigs, just because they may not be at a certain level? You may have your own views, but I'm firm in my stance that these bands need to have as large a platform as they can get. Of course you need to have auditions to ensure a certain standard is met, then you give them the gig and encourage them and try to push them to do their best, and it's the band's responsibility not to throw that away.
Our scene needs to grow, slowly and in its own time, and while we need to find ways to overcome the geographical and infrastructural hurdles that seem beyond us (unless there's some major cash injection here), and in the meantime improve ourselves as best we can. Blank, your intentions I am sure are good and you're an advocate of tough love, but just saying "you're not good enough" only goes so far as a reality check. you gave your suggestions on how this can be addressed, i say that's a good start and that's to be appreciated. however i believe there's much more to it and fully understanding why this is what it is goes a long way to trying to find ways to fix and overcome these issues.
no one of us has all the answers and these are just my thoughts. i could be completely wrong or foolhardy, but i'm going to maintain that being proud of what we have here and what we've accomplished in a few short years despite all the factors against us, is good enough as any place to begin as a source of inspiration. NOW let's start to do the heavy lifting.