Just my opinion...
I think if we stick to the thread, its actually asking about whether brands make a difference. It doesnt really say that brands make one play better, but does a high end brand excel much more in quality.
Well, i for one believe that brands do matter... Companies work so hard on their QC, so that they can establish themselves as a household brand... Comeon, guitarist r not stupid pple, and no amt of advertisement can make one think that a brand is gd without trying it
If buying a strat makes me a blues maestro, then walking in Macdonalds make me a big mac??? lol, ultimately its the player that matters, but seriously between a samick strat n a fender, which is better?
So the brand speaks very much on the guitar's quality in a big way... think how u will react if someone tells u they r gg to buy a $2000 squier... it just proves that u feel the brand does not justify the price, cuz the quality isnt there.
So i do believe in brands... HOWEVER, there r some takeovers that has happen in the market purely for business, and it has affected the quality quite a bit. e.g. Pre CBS fenders are still way better than post CBS...
Trace elliot b4 Gibson took over... When these things happen, the philosophy of the brand, the way they believe guitars should be make, can seriously be affected...
but hey, i rather play like Vai n use a kapok, than play like myself n use Vai's rig.