Ouch...
1 label deals with band
4 others on electronic genres..
So band guys, it's time to start hunting out for overseas labels..
Ok.. about censorship.. People get so fussed up about it.. but that is one of the least important factor that undermine the local industry..
In what angle will someone fail censorship?? Anti-Government messages?? How many acts are doing that?? We feel the need to rebel, and that rebellion leads to us focusing so deeply on these issues that it seem to circumstance everything in our viewpoint about the local music scene. Looking at things from the broaden perspective, the local industry suffers on the overall, not in this angle.
There has been so many fallen labels over the last 20 years, Big'O, Straits Records, Rock Records etc etc... reminiscence of a historic past, yet many local Singaporeans haven't even heard of their names..
Fingers pointed at Mediacorp, and many feel that this big company is just dominating the whole market with foreign talents, failing to give priorities to local acts, failing to give local acts more airplay, and this battle has been wielding on for 'who knows when'. I have indeed seen more airplay for local talents over the period of 20 years, as compared to the 80s, yet the serious question one can ask is 'Even with airplay, how popular do these acts get??'
Though nonetheless, we have to still keep pushing the 'lazy giant' to scoop us up.
The bigger question is CROWD APPEAL..
Commercial bodies think in terms of finances.. $$ makes $$, it's not a measure of genre, it's not whether you are the most underground extreme metal band that get's forsaken because of your limited free speech or dark influences.. Even if you are that, and the whole Singapore loves you, the commercial bodies will still have to pay attention to you.
With the entire world changing, music becoming openly available, FOR FREE, a global battle of musicians survival is exhausting. The tables have turned such that unknown artist/bands can get more leverage in the market just by self-promoting while major acts are suffering losses. In otherward, you can make $$ to a certain point but to be fantastically multi-millionaires from it is really hard.
The question is still CROWD APPEAL..
Why are people in Singapore uninterested to view original local acts performances??
As much as many thinks it starts from the top down approach, it doesn't.
As much as popular commercial music seems to get more fame, but as a local act, it's hard.
Cos the layman's mentality often resorts to paying attention at famous billboard acts, not you.
And when their mentality is that, you get a nostalgic market that surfaces in Singapore, and Mediacorp, follows that bidding, continue to promote commercialism, and this is where we are now, only foreign talents are looked up to.
You can't break the flow by plunging underground music to people's ears, all you get is your own community of musicians isolating from the world.
I believe we need to first change the layman's 'ears', change their influences..
If they only hear top 40s all their life, how can they accept other influences?? It's the entire nostalgic mentality that blockades creativity both in the local artist and the local audience.
In short, we have to steer Mediacorp, the radio stations and the big bodies to welcome in other genres, be it foreign or local. The more open the audience becomes, the more willing they are to accepting local acts and their original music.
'People need to be interested in discovery, kill that interest and they won't discover you'