Music & Marketability

sage

New member
What are your thoughts in marketability in music? What are the factors that determine if your band / yourself can go far? And lastly, what constitutes as "going far"?

This thread was inspired by an initiation that looks & appearances has a prevalent factor in >> stage presence, which somehow diverged into the topic of marketability factors, in the thread for "Having Stage Presence" (All Abt Singing subforum).

My question is..... 1- what are these marketability factors, and 2- how important are they to you in your run as a musician / band?
 
An opinion and a thought..

Music and its marketability derived into existance typically from the acquiring of a country's side-supply economics. Music that doesn't sustain a supply of marketability stands little chance of distribution on a national level, where the media controls what mainsteam sees and hears.

Unfortunately what concerns this business is rarely the talent or cultural importance of artistic fringes, hence music that doesn't harbor interest are least likely to have the support of recording companies, which some rely on to have their work distributed in the hands of these media networks.

This results in a climate of cultural isomorphism; damaging to artistic freedom. Bad for some bourne solely as a passionate musician of artistic expression against the other "musicians" who are just economically feasible, because they help the society maintain a level of interest in the arts.

Apparently for marketability, real music is music that makes real money. Where or at what point has our society sacrificed art for the bars of money? Is this still going on, and if so, why do we allow it at our expense as musicians? Are the benefits reaped (distribution, $$, notability etc) really worth the price of sacrificing artistic freedom?

Why is our music at the mercy of how compelling it is, rather than our argument that you're just not "musically sophisticated"?

Must music be coupled with exposed skin or a model face to be heard? Must a classical masterpiece be tarred and feathered with techno beats and a model holding a violin to be appreciated? Must a musician cover a popular pop song to harbor ten million hits on his thread and hopefully diverge the listeners to his/her musical potentiality?

Then comes the resounding "Yesssssss sage, that's the reality of it. Shuddap and just deal with it lahhhhh."

Why must we deal with it? Has the integrity of artistic fringes in music been completely lost that it's just as good "whoever that person holding a mic is looks good in a bikini"?

If you're
. a vocalist with ten million spare tyres and crooked teeth holding a mic and singing with a voice of a siren and having the presence of a superstar, or
. a guitarist who could lick up fantastic, complicated, original licks with only one cheap brandless pedal in his effects bag,
. or a drummer who could fill in ten million drumming parts in a wide range of music and have an ear for the perfect part to feel up the music and drive its pulse,

how do you deal with

.. the hot bikini barbie babe holding a mic and lip-syncing to a voice of a face you'll never see and able to compliment, or
.. the guy looking awesomely cool in his punk-rock outfit with a guitar slung (upside down! wah seyyy) as an accessory, or
.. the drummer who can double pedal and ONLY double-ped to 5000bmp (he's a good runner I suppose..)
who have taken up your slot by looking great at pretending what -you- are?


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I guess it boils down to why are you a musician- because it allows you to artistically express (but potentially be never heard and living in a cardboard box) or whether it gets your bank filled up whilst doing what you love best and what you feel you're best at, in this music-depreciating society.

---------------------------

On the topic of music expression and people reminding us on a daily basis that music has gone down the drain. What have you done to change things then? Has anyone actually gone up to a 50cent rapper fan, force some Mos Def into his hands and say "Try this; the lyrics make more sense, and it'll make sure you won't be slapping big butts and telling people how you love them for the rest of your life. Oh did I mention the music's pretty damn awesome too?" If you have, you have my deepest respect.

I don't think it hurts to try. It might take time, but hey, Singapore's small. If we could change how music is perceived by getting the interest of ONE person and his perception to change or his interest to spread, it could spread. And when it spreads, it could spread like fire.

Then maybe pop listeners or teenagers would realise there's more to music than a babe with an umbrella going ella ella ey ey to a beat. Or a band in black eyeliner or the most amount of cuss words. Or that blues-jazz singer who keeps going to rehab because it's apparently fun and a second home away from the media ("don't know what the hell she's singing, but hey, I want that hair!"). Or that black but now white dude whose nose keeps falling off, or that blonde airhead who loves to keep us guessing whose hair she'll shave next.

Maybe then, kids will study music not because they're forced to have a taste of talent to play at family gatherings, but because they'll die if they can't finish recording a song idea with decent guitar playing.

And maybe one day we'll have more musicians writing "better" songs for you guys that isn't filled with just crazy guitar licks or that chord progression we've heard in thousands of other songs.

After that, perhaps marketability factors will change drastically and they'll be hounding for more local talent to 'make money from', with different attribute changes where you can dress up like bananas-in-pajamas and still get your music distributed.

And then maybe, half the radio airplay will be playing local bands again. Then

Maybe we'll be less broke hoarding our hard-earned cash on local music and not listen to international music coupled with atrocious shipping prices all the time.

Gigs will be overcrowded with fans and support, support that will inspire more musicians keeping the idea that artistic expression IS possible in this tight-arsed country (if you have verboten expressions, write discreetly).

People would spend more of their time sitting on the grass near a stage, drinking green tea, and listening wide-eyed to what you have to express that by the end of the day triggers them to think, rather than blow cash on that branded coffee drink or that crappy midnight movie with a storyline that could barely keep your attention or interest any longer than you seeing the bottom of the box of overpiced popcorn, over a weekend.

Maybe emo kids and metalheads are just two blokes talking about their music and sharing it with best interest instead of strategizing on how to beat each other to a bloody pulp or to see whose tight pants last longer during a moshpit. Or a rocker going for a jazz concert without leaving the concert hall so confused he ends up chainsmoking and banging his head in the nearest toilet cubicle.

Then maybe Mr Softie would have to keep raising the donation goal more often, because they hit up over much more often. Then, with the extra cash, maybe he can add up colour themes to the soft forum so that I can change mine to black and my eyes won't hurt so much at 4 in the morning (kidding!!!).

Sounds like a dream yeah? Dreams never harmed anyone, although I hear they encourage self-prophecy...


[I'm done, you may bombard or ignore me now.]
 
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woahh, cheem. I think we need someone who has been around in the industry or at least deal with music at biz level to have something useful or meaningful outta it, if not, its mainly be what we think, believe in, but rather different from what it is out there..

imho
 
woahh, cheem. I think we need someone who has been around in the industry or at least deal with music at biz level to have something useful or meaningful outta it, if not, its mainly be what we think, believe in, but rather different from what it is out there..

imho

Half my family members and friends are in the music industry and business line (some as long as after the brit colonization) and it's a pain in the arse debating DIY / indie music with them, or avoiding them because they keep telling me to wear a wig, get a new set of teeth, go for botox, brain transplants and join Singapore Idol...... damn frustrating I tell you, not to mention a wealth of loss on my self-esteem.. -_-

Anyways, I know there are a couple of peeps here who do have experience in the music business and market section, so yeah, waiting to hear their thoughts.. or be bombarded, as by the usual custom with posts like these practically asking for it... :P
 
haha, there got to be reasons why your family members/friends said those kinda. And for some of them who can survive so long in the industry, theres got be something which they see and go along, in order to be in it...
 
damm having flu 2day ..2days mc ...cant even :(think staight ... gotta go sleep first after medcation ...
 
Keep yourself hydrated, fgl. Try warm honey drink with lemon, it does wonders for me. :]

Regarding the issue of marketability, the truth is, reality is still reality. My girlfriend told me the other day that my band would succeed much easier if we had hot hunks in our band, which got me pretty annoyed because a), shouldn't it be about the music?? b), I think my bassist is pretty good-looking! and c), so i'm not hot to her is it. -.-. But after thinking about it, it's true. Majority of people can't even FIND the bassline in a song by listening to it, let alone appreciate the beauty of your chord progressions or the genius of those little licks in between verses. On the other hand, everyone knows a looker when they see one. So how? Compromise artistic integrity for marketability? I say, find a balance. In the end, you make a show, you do the business, the truth is it's still show business. And business is about the bottomline. Yeah, your message is important, but it's also your responsibilty as a musician to make sure that the message is delivered.
 
To sage and growlingsoulpup, if you face the problem that you listed, could it be that your music is really not attractive (even to a layperson)?

If you use studying as a comparision, not all students who get good grades will become successful in their career.

While your band/music might be 'good', you still have to make a success out of it. That is the business part of music.

sage, you should really invite your family/friends who are in the music business to give some insights on this forum. We definitely have our ears all ready.
 
sage, you should really invite your family/friends who are in the music business to give some insights on this forum. We definitely have our ears all ready.

I have.. And if or when they do, be prepared to vomit blood :(
 
apparently nowadays in singapore, its hard for one to market oneself without being criticised cos everyone in singapore is generally stereotypical. it all boils down on how one wants it and push oneself to get what he/she really wants and aims to get.

marketing is very different for many people, and many different genres. People they want to attract, the people they want to be appreciated by, people who notice and want them to notice and think oh they sound like my idol (insert name here).

for example you mentioned a hot babe lip synching. lets say you didnt know music at all and happened to stumble onto that video or clip or whatever la. and you saw her doing that. u wouldnt know she lipsynch, she cant sing and is just a hot babe moving her mouth and getting easy money doing that. you would think hey this babe is HOT and CAN SING. then the marketing and popularity comes together.

anyway i can really type an as slong msg on this soooo.
i shant i'llbore everyone.
 
apparently nowadays in singapore, its hard for one to market oneself without being criticised cos everyone in singapore is generally stereotypical. it all boils down on how one wants it and push oneself to get what he/she really wants and aims to get.

marketing is very different for many people, and many different genres. People they want to attract, the people they want to be appreciated by, people who notice and want them to notice and think oh they sound like my idol (insert name here).

for example you mentioned a hot babe lip synching. lets say you didnt know music at all and happened to stumble onto that video or clip or whatever la. and you saw her doing that. u wouldnt know she lipsynch, she cant sing and is just a hot babe moving her mouth and getting easy money doing that. you would think hey this babe is HOT and CAN SING. then the marketing and popularity comes together.

anyway i can really type an as slong msg on this soooo.
i shant i'llbore everyone.

I think some of the musicians here, regardless of genre, want to have their stuff appreciated as much as they can across the nation; I mean.. Singapore is small, so to target a specific group is just way to small.. mmz.. maybe that's why it's so hard to get anywhere.. too many "sectors"? I don't know, what do you guys think?

Maybe I just have an edge against the fact that people are whoring music out that way. Music's a sanctity and a gift to me and I can't usually bear to see it prostituted like that..

And I hate seeing really really talented, modest and honest musicians who get treated like nothing just because they can't make it without plastic surgery... Gets me really frustrated to think some things are that unfair when it's supposed to be about music..
 
all musicians will want their music to be widely known to everyone. something i think locally, ronin&the boredphucks has achieved. even tho i dont like their music, but even people not in the scene,whether they like it or not, their music is everywhere and everyone knows them.

singapore scene is already so small (something i always empathize), but apparently everyone in this very small scene are biased (generally stereotyping again) where everyone likes different genre, from people i know have told me.

and the genre shit pisses me off also la. too many genres gets people confused and tires people to listen to the music to figure out like hey what music is this and then its no longer about music but labelling something youve created to cater to other's likings instead of just playing waht u love.

well it boils down to the talent and how well u promote yourself as a musician. you might be honest good musician but if you dont have the looks, you have to work your way up a little harder. because firstly first impressions are based on looks and noone can deny that. so if you look ugly they'd be like, why would i want to listen to someone ugly, unless you look bad and know how to bring yourself up. thts why image is still important. it also shows how seriously youre interested in bringing your band/music up. hope you get my point [:
 
thts why image is still important. it also shows how seriously youre interested in bringing your band/music up. hope you get my point [:

I got it.. and I hate it. Especially since my image isn't typical. Ptooi ptooi.

Maybe a band can try writing different genres and try it out.. don't know if that'll work, I had this idea for a couple of songs for different scenes. Does that count as trying hard? :/
 
as long as u're not sitting there waiting to be fed, yea thats working! [:
oh you meant u wrote songs and for different genres here and there?
thats excellent! whether it works out now . . depends on how well the music is played and being showcased.
 
as long as u're not sitting there waiting to be fed, yea thats working! [:
oh you meant u wrote songs and for different genres here and there?
thats excellent! whether it works out now . . depends on how well the music is played and being showcased.

Yeah but it's so hard doing the whole mixed genre thing and retaining my style at the same time :( So far so good lah but I'm not speaking for myself when I brought this post up.. Just thinking about how music's been abolished.. sigh
 
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