since we're on the subject of local independant music..
well, i guess for now the DIY approach is the route that many a local band takes because of limited resources from various local labels.
i can name
fruit
wallwork
agingyouth
at the top of my head for the more inidie rock scene and have been supporting our local scene very much so. but ultimately, i think even for such big names there is a lack of resources.
resources in the sense of
(1) media support.
- zines
- websites
- forums to perform.
i know we have all these available to us, but what is the reach of the audience? at the end of the day, if we were to pick up a magazine like JUICE (chose that for its wide readership), would we find blurbs of any of our struggling bands, up-and-coming bands? but somehow, i think the clubbing scene is much bigger than a rock music scene in spore.
this is all not to blame anything or anyone.. i think there are many valid critiques about our scene, not enough support from external sources. some of them are valid, some of them made in spite.
one of our best platforms is an avenue to perform, and to generate our own hype and publicity. ultimately, i feel that a band's success falls on its performance, to put on a hell of a show in spite of all the incessant publicity, hype, simplifying of arrangements to make our music accessible, being relevant with an audience, or even a generation.
in saying so, with a regular platform to perform, at established locations (which could start thinking of giving a tad more support to local music - good examples are Bar None and HOME Club, plus many more who have supported venues for gigs), bands can build up their biggest branding of all.
i realise all this is very skimming the surface, and there are many undercurrents of marketting, culture and scene knowledge that flow beneath, but i think we argue in circles a lot on those points.
perhaps we can help our scene by organising gigs that are worth going to, putting up a show that people actually won't mind paying for. i'm still in awe that baybeats is free of charge. i believe it's essential to make it free to generate interest first, but i would say in the medium and long run, to help up the ante for paying gigs in spore and actually giving value to local bands, its time we started paying for massive gigs like baybeats and as audiences show that we don't need to be supported incredulously by a funding body to enjoy music but we can also show that we are educated in our music choices and advancements.