Hmm.
fake factors:
1. Headstock out of shape (logo also out of place)
2. cutaway horn is too long
3. pickup toggle switch out of place
4. It says les paul custom.. yet the inlays are 'crown' ones instead of blocks
5. Volume/tone knobs are of weird, pale colour instead of the usual golden-yellow colours usually associated with a Gibson of this colour (could be picture problem?)
just my 2 cents.