For those of us who are crying and whining about our favourite bands have gone soft or change their musical direction just to have more commercial appeal and win more fans... face it, it's gonna happen sooner or later. Bear in mind that our favourite bands consist of professional musicians, they live off the music they create. We can rant 24/7 but these bands will try to make as much money from their talent and in the end, who's gonna have the last laugh?
I may disagree with Metallica's output as evident in the Load and Reload albums but my decision to dislike the albums back then was largely based on music. The music featured in those albums just failed to hook me as a frequent and faithful listener. In fact, even if they had created music that sounds like Grand Funk Railroad or Uriah Heep, yet heavily laden with catchy melodies, I might view their music from the two albums in a positive manner.
When I look back at the context behind the release of Load and ReLoad around a decade ago, I can understand the direction taken by Metallica back in the 1990's. The music climate in 1990's was changing so Metallica needs to change in order to stay relevant. Of course we can debate inconclusively about whether the change was appropriate to Metallica's image and stature in the heavy metal world. Nevertheless, Metallica's 1990's output still enabled Metallica to remain in the consciousness of the music-listening public, in spite of the media's claims that "heavy metal is dead!". Like it or not, by rerouting to remain 'relevant' in the music business, Metallica enabled metal to stay barely alive in the face of grunge onslaught. So, even though metal music revival in the late 1990's was caused by newly emerged bands from newly created and labelled metal genres, one cannot deny the important role played by Metallica to ensure that "heavy metal" still remains within public consciousness and hence facilitated the metal music revival... even though some or many people may claim, erroneously or not, that Metallica "is no longer metal" in 1990s.