Seems like there's this root problem that remains unresolved until this day, since nong nong time ago (that idol's kopi-right) when i was a noob. You see, some shop owners will not budget for a display set. The reasons vary, but if davisguitar is reading this thread, I hope I can present some logics to them.
If a product's cost is low, having a display set may become very useful to increasing your monthly sales.
Consumer logic #1:
we try, we know, we decide, then, we buy.
Consumer logic #2:
we don't like to bring home display sets, because, to us, display sets are meant to fulfill logic #1.
Consumer logic #3:
we want brand new set, because we should get back every cent on what we pay for.
Question: How can having display sets help you in your sales?
Business logic #1:
You greatly reduce customers' complains over such issues. Just think about how this thread was started... This problem existed,,, Since 1989...
Business logic #2:
More customers' will be attracted to try. The chances of them buying increases, logically, don't be so narrow-minded to think that the next guy who walks into the shop with singlet and slippers can't afford to buy your products.
Business logic #3:
You're afraid you're gonna waste your display set? No, because it IS that display set that will bring in more sales. There are many ways to sell that display set, e.g. you price it according to its condition at the end of its use and abuse, i.e. give special discounts on your display set, that's the easiest way to sell it off.
How do you decide what products to have display sets, and what not to have? That will have to depend on your sales history and profit margin. By the scale of your business, maybe display sets are feasible for products that cost between $1 to $500? Just an example.
Lastly (thanks to those who had read till this line),
Can you imagine how many pple are reading this thread? 10 years ago, when i first experience such attitude in Davis, i only manage to "warn" a few friends. Now? It's a whole new game when it comes to the Internet. If your company policy on such issues is gonna stay for the next 10 years, then, you should know it won't benefit your business at all.
*phew* this is the longest reply i've submitted on SOFT. Can someone count the number of words? :lol:
