gsonique
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While many automakers are scrambling to increase the music quotient in their cars via the addition of auxiliary inputs, a.k.a. iPod jacks, Volkswagen has announced the V-dubs Rock promotion today that turns up the wick on in-car entertainment. Beginning today and lasting through December 31st, anyone who purchases or leases any 2007 Volkswagen model or select 2006 models will get a custom First Act GarageMaster electric guitar that can be plugged into their Volkswagen and played through its sound system. The guitar displays the corresponding vehicle's VIN number and features pick guards colored to match the vehicle. Of course, the guitar is plastered with VW logos galore on the knobs, neck and other places, and comes with VW-branded picks and a guitar strap made out of seat belts. Even the blue indicator light on the guitar is the same shade as VW's trademark IP lighting.
The guitar's real trick, however, is its ability to play through the sound system of any VW via the auxiliary input thanks to an on-board preamp. We have to admit, we've never heard of FirstAct before so we can't comment on the quality of the instrument, but neither of us actually play guitar, which begs the question, who exactly is Volkswagen targeting with this promotion? It's a nifty give-away, but seems like an expensive one considering how few customers can even play Stairway to Heaven.
www.V-dubsrock.com
UPDATE: To clear things up, the First Act guitar is available with all cars except the Touareg, Passat, and Eos. So for 2007 models, it's the Jetta, Jetta GLI, GTI, Rabbit, New Beetle and New Beetle Convertible; and for 2006 models it's Jetta, Jetta GLI, GTI, Rabbit, New Beetle and New Beetle Convertible
