Singapore radio's wake-up call

soft

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As reported on the Telegraph.co.uk website, radio listening online in Britain has now grown to almost 17 million users.

Yet here in Singapore there seems to be a formula for radio, especially breakfast radio. Take three people of mixed gender. Put them in a studio. Give them four hours - not two hours - which is how much material they really have of any vague interest or substance. Give them some music to play - lots of really old stuff. And then let them go for their lives.

Check out the full article at http://www.marketing-interactive.com/news/14103
 
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