i have no idea what you mean by brand association, like, which conversation did that come from? from a consumer-point of view, it doesn't seem like RAFE gets much press coverage even though they may have their music on the charts. for example, if you go on the street and ask someone if they know who Electrico or Ronin are, you're likely to get a "yes". if you ask someone if they know who Rafe is, you're not as likely. i attributed this to Artist.e's management since the powerjam site says winners will be managed by Artist.e, and figured that Artist.e simply isn't getting Rafe the publicity they should probably have. but since Rafe isn't managed, that might explain the lack of publicity better. so the point, in case you haven't got the point by now, is that Rafe, having their music on the charts and radio and having won Powerjam previously, should have a lot of publicity. But as it is, they don't seem to have much, if any. i'm trying to figure out why that's so.
i'm not commenting on Rafe's quality as a band, or their musicianship or performance or music in any way. nor am i concerned about the mainstream music vs everything else debate, i'm not involved in that whole debate at all. what I'M concerned about is what taking part in the powerjam competition is going to do for the winners, so i'm looking at Rafe as an example of the state the winner will be in a year from winning the competition.