Like a car, a ah beng family man can get a Honda Jazz and make it more outstanding, maybe more rev friendly or more power, or more attention grabbing. He go shop and mod, add stickers and a big spoiler.
A rich man with a BMW 335i could want his ride to look more fly, more unique, more like a BMW M3 but without having to pay so much and worry about insurance, taxes, crashing it, or even finding one. He go add some bodykit, unique headlamps, big flippin' rims, maybe a more expressive exhaust. He go shop and mod.
A successful man has a Bentley Continental GT. He just wants the leather interior to be reupholstered. Something to do with his gout problem. He ship the car back to England to put in new seats and tune up since its there.
What they have in common? They make something more personal, maybe better, maybe worst, maybe changing the characteristic of how the vehicle was as it left the factory.
Equate that to a pedal.
You could rehouse, change pots, change chip, put some decals on, change the knobs because it fell off and you lost it, add true-bypass, add power socket, take out power socket, change LED, add LED....
The world is your oyster.