I'm brand conscious in the sense that it must be a reputable brand that people recommend and are familiar with. Brands like Takamine, Taylor, Alvarez, Washburn, Ibanez, Fender, Gibson, etc. These companies know their stuff and have impressed professional musicians with their products. But I'm not someone to stick to a certain brand. If a Washburn plays better than an Ibanez, I'd get it. For me its about the bond. Whether I like its playability, tone, etc. Overall whether of all the guitars I've tried, this one is the best in my opinion.
So yeah I'm brand conscious in a way, but not brand conscious in another way. But the impression a guitar has on me is the number one consideration I have. Which is why I'll never order in any of my gear. I'll try them out in person and decide for myself.