They'd better (swee lee). Considering how many different local stores are under cutting them, its amazing that they're doing as well as they are. Especially with they're reputation of being over priced. Not always true of course but its been that way for a while now especially since the age of the internet. It also dosen't help putting a price tag on your guitars 20+% above the actual price, hoping that the discount would wow the consumers into buying. Price tag might actually turn away customers before they even approach the sales staff. Especially when lots of people already know the aproximate prices of the items involved elsewhere.