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Very very true dude
And thanks for all the support.
I just needed some reassurance from you guys, since I've been here for years, probably pissed some people off along the way with my bluntness at times but am always coming back because SOFT is my drug
So thank you for being so nice about it.
Yes I've told my employer already. They've been very kind and understanding about it. And have always allowed me to push for more local content. They were also the ones who approved of the LIME Compilation CD when no one else would!
And of course there will be more LIME SONIC BANGS!
It was around way before I joined LIME, and it will be around way after.
My contribution to that has only been to push for more local BANDS rather than the um, Singapore Idol stuff. :S
Anyhow,
As to the above quote
Yes, we are basing most of our fanbase (We don't call them fans though, they are fellow ninjas) in the US and in Europe. About 95 percent of the peeps on our various Internet sites (We have TEN!) are foreigners. You can visit
www.myspace.com/astroninary to check it out!
BUT
That's not to say we're abandoning Singapore. Our heart and physical bodies will always be here. But our objectives are clear and that is to make foreigners more aware of the Singapore market.
For example,
A US band like Hollywood Undead gained millions of listens and fans even BEFORE they played a single live show. They formed in 2005, and played their first show in 2008.
There are countless bands - NOT only Western bands - who have utilized the Internet to go places, or at the very least, sell a decent number of albums and merch online to make a passable living.
No offense to any musician here. You know I love (most) of you guys to bits!
(Except maybe for people like Krist.)
But I do find that Singaporean bands tend to live in the vacuum of our scene.
What I mean is, bands sometimes get discouraged by the obstacles that hinder most of us from being heard. But with the Internet, if you're persistent as hell, geography is not an obstacle anymore.
Don't get TOO Caught up in the scene. The scene is wonderful, it's thriving, but as musicians to musicians, our perception can sometimes be skewed and biased. We need to pull ourselves OUT of the scene and approach the marketability, music and promotion from a more universal perspective. This is not selling out. It's merely taking a step back, re-evaluating your approach, and trying something a little different.
It's like a jigsaw puzzle. Instead of insistently forcing a piece together over and over again, it's better to take a step back and re-access how to put the pieces together to make the big picture!
Local bands NEED to start thinking outside of the box a little.
And they need to learn how to market themselves in a more effective manner.
And it's no longer about a race to see how many times a band can repeatedly play at the Esplanade or Substation. Or how many Baybeats you can stack up in a row. Or how many newspaper articles you make in the Life! section.
It's the revolution baby!
Our geography is limited.
Our population is limited.
But a world of millions and millions and millions of open minded online listeners, both young and old, who do not give a lovelovelovelove which country you come from, awaits.