actually i kinda disagree with their quote. how can they called themselves "Ferrari" of drums where there are lots more drum company that are more suitable than this Ford drums such as DW, Brady, San Francisco etc... wait.. so what can Pearl be called? Mitsubishi of drums? hehehe... no offence dude.
Well, that's how company mottos work, they aren't required by law to be factual (until the competition sues them.. haha) I'm actually surprised they haven't been made by Ferrari to take down the 'Ferrari' word, because it is technically an infringement of Ferrari's copyright/trademark. Maybe Ferrari doesn't know yet :lol:
Take these examples:
Tama - "The Strongest Name In Drums"
Pearl - "The Best Reason to Play Drums"
DW - "The Drummer's Choice"
Brady - "The Sound Dreams are Made Of"
These are also equally unquantifiable, does it mean Tama says it's the strongest means the rest are weak? Or if Pearl says it's the best reason means the rest are lousier reasons? Or DW says it's the drummer's choice, means anyone who chooses another brand is not a drummer? You get the idea
With taglines/mottos, you just want to create a brand identity that sets you apart from your competitors, most of the time it doesn't mean it has to be true already, it also could mean that's what you want your company to achieve in the minds and eyes of consumers.
Don't get me wrong, I'm not saying you can't disagree, just trying to say they're not the only ones who use taglines that can't be substantiated. Everyone's guilty :wink:
