That mad man might not be as mad as many think. Personally, I think the Firebird X was a mistake.
However, if you step back and observe, the Les Paul is the ONE key product in Gibson that is holding the fort. In corporate-speak, that product distribution mix is a problem. Meaning, if people one day wake up and think that Les Pauls are no longer the "IT" thing, the company will go down faster than a ton of bricks.
So, in long term strategy thinking, relying soley on one product line is very dangerous for the longevity of the company. I applaud the Firebird X's philosophy, just not the execution. I just think Henry J needs better designers.
And a better events agency.
Gibson (and also Fender) is somehow a victim of its own successful history. Many guitarists (conservative bunch they are) only want Gibson guitars with specs/design from the 50's and 60's. Anything "revolutionary" or modern is frowned upon. At present moment, Gibson is marketing the "nostalgia factor" aggressively, because baby-boomers are still around and the current generations are buying.
However, for future generations, there lies a big question. Will people then still accept traditional design of yesteryear? What will happen if something or someone drastically changes their taste? I believe the Firebird X (and also Robots, Dusk Tiger, etc) is Gibson's attempt to break away from its own historical and nostalgic stigma....which is a blessing at present but maybe a curse in the future.
Well, either all the above OR....it's just simply Henry J's big ego and a team of executives which have neither direction or clue of what they're doing!
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