In a latter interview with Kerrang in early 2009, Watkins stated that the record was "the most honest album" the band has ever done, and that overall the record was "a lot grittier and sleazier", while also stating that did not mean "it won't be catchy", but that it would not be done "in such a twee way". When speaking about what the record would sound like, Jamie Oliver stated that he felt it had "the bite that Start Something had, with the song-ability of Liberation Transmission but personality of Thefakesoundofprogress."